Server-Side Monitoring Vs. Pixel Tracking - Which is Better?
Tracking conversions throughout several platforms is a day-to-day battle for eCommerce marketing professionals. As privacy regulations obtain stricter and internet browsers restrict tracking capacities, exact information becomes harder to capture.
Pixels are very easy to establish, yet can be blocked by ad blockers and privacy devices. That's why marketing professionals are turning to server-side monitoring solutions like Meta's Conversion API.
Benefits of S2S Tracking
Server-side tracking (S2S Tracking) is a data collection technique that takes the problem of accumulating and refining customer information off the client's browser. This results in much better efficiency, boosted customer experience, and the capacity to follow data privacy regulations.
By filling a tracking script directly on the server, S2S tracks interactions without depending on third-party cookie or pixel tags. This makes it less vulnerable to mistakes because of web browser limitations and advertisement blockers and supplies extra control over what information is shown to each supplier.
It additionally makes it possible for organizations to classify information features based upon objective and lawful premises, that makes it less complicated to follow information personal privacy regulations. Nonetheless, carrying out S2S Tracking calls for a huge financial investment in software and hardware in addition to specialized workers. This makes it a costly choice for smaller brands. Moreover, the initial setup can be time-consuming. Nonetheless, once the system is running, it can supply exact information to all advertising channels in real-time.
Advantages of S2S Postback URL Tracking
As a result, it delivers dependable conversion monitoring for iGaming associates to enhance campaigns, decrease squandered ad invest and raise ROI. It additionally uses remarkable accuracy and reliability compared to Pixel Monitoring which is why it's the favored technique for many affiliate systems, networks and marketing experts.
Pixels are very easy to establish as they only require an item of HTML code in the conversion web page, nevertheless they are frequently limited by internet browser constraints (e.g. cookie-blockers and Safari ITP) leading to incorrect tracking and much less exact attribution. Additionally, pixels can be easily obstructed by ad-blockers, causing privacy concerns for customers. S2S is a a lot more reputable and accurate monitoring technique that gets rid of cookie-based limitations and makes certain individual data defense while additionally offering enhanced protection functions for fraud avoidance. This makes it an excellent option for high-stakes campaigns and application installs where an accurate conversion count is crucial. S2S can likewise deliver extra exact attribution information for mobile campaigns and ad distribution.
Drawbacks of S2S Pixel Tracking
Pixel monitoring works by positioning a piece of HTML code on your website that sends out data to the advertisement system. It's relatively very easy to set up yet is prone to safety risks like being obstructed by ad blockers and being inaccurate as a result of web browser settings like restricting third-party cookies or Apple's Intelligent Tracking Avoidance (ITP).
Server-side tracking bypasses these constraints by sending conversion details directly from the analytics system's server to the customer's device. This boosts tracking precision and enables organizations to catch offline conversions such as phone calls or in-store deals. Server-side tracking is likewise more safe and helps organizations adhere to rigorous data defense legislations like GDPR or CCPA.
As personal privacy policies come to be much more restricting and browsers restrict tracking capabilities, marketing experts need a far better way to check their campaigns. This is why a lot more marketers are moving far from pixels toward innovative analytics server-side tracking.
Final thoughts
Server-side monitoring is the method to go with data-driven marketing. It bypasses internet browser restrictions, advertisement blockers, and personal privacy settings to accumulate and send real-time conversion data to analytics systems. It is much more trustworthy, secure, and precise than pixel monitoring and provides services more control over their data collection procedures.
With ad stopping and personal privacy rules getting extra strict, marketing professionals are seeking alternatives to standard pixel monitoring. Server-to-server tracking is one choice that gives significant advantages over pixel monitoring. It's more robust, future-proof, and permits you to record a larger quantity of conversion information throughout platforms. Nevertheless, it calls for a considerable investment in facilities and technological knowledge. Luckily, remedies like RedTrack offer ready-made web servers that can product feed optimization incorporate with major analytics platforms without the requirement for considerable development resources.