Server-Side Tracking Vs. Pixel Monitoring - Which is Better?
Tracking conversions throughout numerous platforms is a daily struggle for eCommerce marketing professionals. As personal privacy policies obtain more stringent and internet browsers restrict tracking capabilities, accurate data becomes more difficult to catch.
Pixels are very easy to establish, but can be blocked by ad blockers and personal privacy devices. That's why marketing experts are turning to server-side tracking solutions like Meta's Conversion API.
Benefits of S2S Tracking
Server-side tracking (S2S Tracking) is an information collection technique that takes the worry of collecting and processing user info off the client's web browser. This causes far better efficiency, improved user experience, and the ability to adhere to data privacy guidelines.
By packing a monitoring manuscript straight on the web server, S2S tracks communications without relying upon third-party cookie or pixel tags. This makes it much less at risk to inaccuracies due to browser restrictions and ad blockers and offers much more control over what data is shown each vendor.
It likewise allows services to categorize data characteristics based on function and legal grounds, which makes it simpler to adhere to data privacy laws. However, executing S2S Tracking requires a large investment in hardware and software as well as specialized personnel. This makes it a pricey alternative for smaller sized brand names. Additionally, the preliminary configuration can be lengthy. Nevertheless, once the system is running, it can provide accurate data to all marketing networks in real-time.
Benefits of S2S Postback Link Tracking
Because of this, it provides trustworthy conversion tracking for iGaming affiliates to optimize projects, lower thrown away advertisement spend and enhance ROI. It also offers premium precision and dependability compared to Pixel Tracking which is why it's the preferred approach for the majority of associate platforms, networks and online marketers.
Pixels are easy to set up as they just need a piece of HTML code in the conversion page, nonetheless they are usually restricted by web browser restrictions (e.g. cookie-blockers and Safari ITP) resulting in imprecise monitoring and less precise acknowledgment. Furthermore, pixels can be quickly blocked by ad-blockers, leading to personal privacy worries for users. S2S is a much more trusted and precise tracking method that removes cookie-based restrictions and ensures customer information security while also giving improved security attributes for scams prevention. This makes it a great selection for high-stakes campaigns and app installs where a specific conversion count is essential. S2S can additionally provide more specific acknowledgment data for mobile projects and ad distribution.
Downsides of S2S Pixel Tracking
Pixel monitoring works by placing an item of HTML code on your lifetime value (LTV) calculation site that sends out information to the ad system. It's fairly very easy to establish but is prone to safety dangers like being obstructed by ad blockers and being inaccurate due to web browser settings like restricting third-party cookies or Apple's Intelligent Tracking Avoidance (ITP).
Server-side tracking bypasses these constraints by sending conversion information straight from the analytics platform's web server to the user's tool. This improves monitoring accuracy and permits companies to record offline conversions such as telephone call or in-store transactions. Server-side monitoring is also a lot more secure and assists businesses abide by strict information protection regulations like GDPR or CCPA.
As privacy plans become a lot more limiting and web browsers limit tracking abilities, marketers require a far better method to check their campaigns. This is why a lot more marketers are changing away from pixels toward innovative analytics server-side tracking.
Verdicts
Server-side tracking is the method to go for data-driven advertising. It bypasses internet browser restrictions, advertisement blockers, and privacy settings to accumulate and send real-time conversion information to analytics systems. It is much more trustworthy, secure, and precise than pixel monitoring and uses businesses much more control over their information collection processes.
With ad barring and privacy policies getting much more rigorous, marketers are trying to find choices to conventional pixel monitoring. Server-to-server monitoring is one option that offers substantial benefits over pixel tracking. It's even more durable, future-proof, and allows you to catch a bigger amount of conversion data throughout systems. However, it requires a significant financial investment in infrastructure and technical experience. Thankfully, options like RedTrack deal ready-made servers that can integrate with significant analytics systems without the need for comprehensive advancement sources.