Server-Side Tracking Vs. Pixel Tracking - Which is Better?
Tracking conversions across multiple platforms is an everyday struggle for eCommerce marketing experts. As personal privacy regulations obtain more stringent and internet browsers restrict tracking capabilities, accurate data becomes more difficult to catch.
Pixels are easy to set up, however can be obstructed by advertisement blockers and personal privacy tools. That's why online marketers are turning to server-side tracking options like Meta's Conversion API.
Advantages of S2S Tracking
Server-side monitoring (S2S Tracking) is an information collection method that takes the burden of gathering and processing individual details off the customer's internet browser. This leads to better performance, improved individual experience, and the capability to abide by information personal privacy laws.
By filling a monitoring manuscript straight on the server, S2S tracks interactions without relying on third-party cookie or pixel tags. This makes it less vulnerable to mistakes because of web browser limitations and ad blockers and supplies a lot more control over what information is shown each supplier.
It likewise allows services to classify information qualities based upon function and lawful premises, which makes it much easier to abide by data privacy legislations. Nevertheless, executing S2S Tracking needs a large investment in hardware and software as well as specialized personnel. This makes it an expensive option for smaller sized brand names. In addition, the first arrangement can be taxing. Nevertheless, once the system is running, it can provide precise data to all marketing channels in real-time.
Benefits of S2S Postback Link Tracking
Therefore, it supplies trustworthy conversion monitoring for iGaming affiliates to optimize campaigns, lower thrown away advertisement invest and enhance ROI. It also offers superior precision and integrity contrasted to Pixel Tracking which is why it's the preferred approach for the majority of associate platforms, networks and online marketers.
Pixels are easy to establish as they just need a piece of HTML code in the conversion page, nonetheless they are usually restricted by web browser restrictions (e.g. cookie-blockers and Safari ITP) resulting in imprecise monitoring and less precise acknowledgment. Furthermore, pixels can be quickly blocked by ad-blockers, bring about personal privacy worries for users. S2S is a far more trusted and precise tracking method that removes cookie-based restrictions and guarantees customer information security while also giving improved safety and security attributes for scams prevention. This makes personalized email marketing it a great selection for high-stakes campaigns and app installs where a specific conversion count is essential. S2S can additionally provide more specific attribution data for mobile projects and ad delivery.
Downsides of S2S Pixel Tracking
Pixel monitoring functions by placing an item of HTML code on your site that sends out information to the ad system. It's relatively very easy to establish but is prone to safety dangers like being obstructed by ad blockers and being inaccurate due to web browser settings like restricting third-party cookies or Apple's Intelligent Tracking Avoidance (ITP).
Server-side tracking bypasses these constraints by sending conversion information straight from the analytics platform's web server to the user's tool. This improves monitoring accuracy and permits companies to record offline conversions such as telephone call or in-store transactions. Server-side monitoring is also a lot more secure and assists businesses abide by strict information protection legislations like GDPR or CCPA.
As privacy plans become a lot more limiting and web browsers restrict tracking abilities, marketing experts need a far better way to check their campaigns. This is why a lot more marketers are moving far from pixels toward innovative analytics server-side tracking.
Final thoughts
Server-side tracking is the method to go with data-driven advertising. It bypasses internet browser restrictions, advertisement blockers, and personal privacy settings to accumulate and send real-time conversion data to analytics systems. It is more trustworthy, secure, and precise than pixel monitoring and offers services more control over their data collection procedures.
With advertisement stopping and personal privacy rules getting a lot more strict, online marketers are seeking alternatives to standard pixel monitoring. Server-to-server tracking is one choice that supplies significant benefits over pixel monitoring. It's even more robust, future-proof, and enables you to record a bigger quantity of conversion data throughout systems. However, it needs a substantial investment in infrastructure and technological expertise. Thankfully, options like RedTrack deal ready-made servers that can integrate with significant analytics systems without the need for comprehensive advancement sources.